Crafting the Perfect Launch Experience with Joydeco: SPX Hub App Launch

Crafting the Perfect Launch Experience with Joydeco London: SPX Hub App Launch

At Joydeco, we believe that every event is an opportunity to tell a story — and our passion is bringing that story to life through custom décor, branding production, and immersive design. When SPX Hub approached us for the launch of their innovative app — designed specifically for architects and designers — we knew the event design needed to reflect their creativity, precision, and bold brand identity.

A Tailored Design Concept: Bold. Modern. Memorable.

For this event, we curated a bespoke setup that celebrated the SPX Hub brand while offering a visually engaging experience for guests:

• Freestanding 3D Branding Letters: Boldly positioned to anchor the space and ensure brand visibility in every photo.

• Textured Balloon Backdrop: Crafted with a striking gradient of greens, echoing SPX Hub’s signature colors. The balloon arrangement brought depth, dimension, and artistic flair to the venue’s industrial setting.

• Lush Greenery Accents: Fresh foliage softened the structure and added an organic element, balancing modernity with nature.

Collaboration with Kimia Benam

Working alongside Kimia Benam, founding director of KB Architects and SPX Hub, was a true pleasure. Her refined eye for detail, rooted in years of experience in design and architecture, brought clarity and inspiration to the creative process.

“Kimia’s ability to communicate her vision so clearly made this a truly rewarding collaboration,”

says Indre.

“Her creative direction helped shape the installation into something meaningful, modern, and completely aligned with SPX Hub’s purpose.”

We’re incredibly proud to have been part of this exciting milestone and to work with such a forward-thinking partner on a project that bridges innovation, design, and experience.

Creative Direction by Joydeco’s Founder, Indre

Leading the project was Joydeco’s founder and creative director, Indre, whose artistic approach and attention to detail transformed the vision into reality.

“Every installation we create is about more than design — it’s about delivering an experience that connects emotionally with the audience while staying true to the brand’s identity,” Indre shares.

“For SPX Hub, the goal was to reflect their focus on innovation and creativity through every design element, from unique colours, lighting to texture and form.”

Your Partner for Exceptional Corporate Events

At Joydeco, we specialize in creating bespoke balloon installations and branded décor for launches, corporate activations, and milestone celebrations. Whether it’s a product unveiling, client appreciation event, or business anniversary, our team ensures every detail aligns with your message and your audience.

Ready to bring your vision to life?

Contact us :

events@joydecolondon.com

or

Fill in our Enquiry form to start planning your bespoke event experience.

Special thanks again to @spx_hub and Kimia Benam for trusting us with this exciting project!